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My business · Prelaunch Food-kit storefront

Batch & Table

A prelaunch storefront for my food-kit business, with product browsing organized around what you want to cook.

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Build a flavor pairing

Start with dinner, then choose your own pickles, rub, sauce, and dip.

Glazed wings served with vegetables and dip See the design decisions
Batch & Table kit cards and photos in the live box builder

Box builder

The builder groups kits around what someone wants to cook, then lets them choose individual flavors.

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The brief

Start with the meal someone has in mind, then show the blends and serving ideas that go together. The pairing guide puts those combinations in context before visitors explore the box builder.

Design decisions

  • Lead with finished food so visitors can imagine the meal.
  • Offer two ways to browse, by kit category or by what someone wants to cook.
  • Keep prelaunch availability visible in the shopping experience.

The mobile homepage puts the shop link first, then pairs food photography with compact entry points into the collection.

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